It’s true that Meta, the parent company of Facebook, is getting ready to launch a subscription service called Meta Verified, which is similar to Twitter Blue. Mark Zuckerberg announced this on his new broadcast channel and said that the service will provide users with a blue badge, more protection from impersonation, and direct access to customer support. The aim of the feature is to enhance authenticity and security on the company’s services. The subscription will be tested first in Australia and New Zealand before being introduced in other countries. It will cost $15 USD per month through Meta’s iOS and Android apps, and $12 USD per month on the web where app store commissions don’t apply. The subscription will cover both Facebook and Instagram accounts.
To be able to subscribe to Meta Verified, users must satisfy particular requirements for eligibility. The company informed Engadget that the subscription would only be accessible to individuals aged 18 or above. Meta will also demand that prospective subscribers provide a government-issued ID that corresponds to their Facebook or Instagram account’s profile name and photo. Once verification is done, you cannot modify your profile name, username, birth date, or photo without undergoing the verification process again. Accounts that received verification before the present announcement due to their prominence will remain verified.
Meta will offer Verified subscribers 100 free stars, a digital currency that they can utilize to tip creators on Facebook, along with advantages like a blue badge and increased visibility in search. Additionally, the subscription includes access to unique stickers for use in Stories and Reels. In early February, rumors of Meta testing a paid verification service emerged when reverse engineer Alessandro Paluzzi found code referencing “paid blue badge” and “identity verification.” On Sunday morning, social media consultant and former Next Web reporter Matt Navarra discovered that Meta had released an Instagram support page detailing the subscription, which it later removed before Zuckerberg’s Instagram post.