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Apple Shakes up the App Store: Get Ready for Price Changes in Multiple Countries!

Apple Shakes up the App Store: Get Ready for Price Changes in Multiple Countries!

Starting in February, Apple will change the pricing of apps and in-app purchases in certain countries in the App Store. The change is due to fluctuations in foreign exchange rates and changes to tax policies in the countries the App Store serves.

Apple has made similar changes to App Store pricing in the past, such as adding 700 new price points for developers last month. The new price points will be available for non-auto-renewable subscriptions this spring.

Apple announced that apps and in-app purchases (excluding auto-renewable subscriptions) in Colombia, Egypt, Hungary, Nigeria, Norway, South Africa, and the UK will increase starting on February 13th.

In Uzbekistan, a drop in the value-added tax rate will result in lower app and in-app prices. Apple assures developers that their proceeds will be adjusted based on the tax-exclusive price.

App and in-app prices will not change in Ireland, Luxembourg, Singapore, and Zimbabwe, but developers’ proceeds will fluctuate due to tax changes.

Apple says that proceeds will increase for local developers in Cambodia, Kyrgyzstan, Indonesia, Singapore, South Korea, Tajikistan, Thailand, and Uzbekistan at the end of the month.

Apple reminds developers they can change the prices of their apps and in-app purchases using App Store Connect and that existing subscribers can keep their pricing the same for subscriptions.

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