All companies are interested in using generative AI, and Meta is no exception. The company is testing AI-powered tools for its products, and Mark Zuckerberg has announced that they are creating a new team to integrate generative AI into their services.
Zuckerberg stated that the new team will initially focus on building creative tools, but their long-term goal is to create AI personas to help people in different ways. However, he cautioned that there is a lot of foundational work to be done before offering these futuristic experiences to users.
Meta is starting by testing text-based AI tools on WhatsApp and Messenger, which could be a fun use case for users. However, they could also offer these features to businesses in areas like sales and customer support. Additionally, Meta is experimenting with AI-aided filters and ad formats on Instagram, along with “video and multi-modal experiences.”
According to Axios, the project will be led by Ahmad Al-Dahle, a former Apple executive, and the team will report to Chief Product Officer Chris Cox. Generative AI tools have been around for a while, but they gained popularity with OpenAI’s ChatGPT bot. Microsoft has already integrated some of that AI technology into Bing search and Edge browser, and Google is experimenting with a rival product called Bard. Other search engines like You.com and Neeva have also announced AI-powered chat product integrations. Snapchat also launched a custom-trained chatbot for its paid subscribers this month.
Meta’s interest in AI is not surprising, as Zuckerberg’s bet on the metaverse has yet to pay off, and the company needs to find new ways to generate revenue. They recently debuted the Meta Verified subscription program, but like other social networks, it has yet to become a significant revenue driver.